Session info
Start: Mar 2 2008 - 4:30pmEnd: Mar 2 2008 - 6:00pm
Room:
Scientifically sound research is a valuable tool available for all communicators to strengthen and substantiate their messages. However, the numbers are not always easy to dissect, comprehend and relay; and differentiating between valid research and junk science is increasingly difficult. Independent media makers will gain the tools to create strong messages to provide credible alternatives to mainstream media. The workshop will help advocates, journalists, bloggers, and PR professionals understand research and statistics; where to find good evidence; and how to use it to effectively support their arguments. Participants will learn how to decipher and interpret solid research, and to effectively use it in messaging, either for journalists writing a story, or an advocate or publicist pitching the story. We aim to create understanding on how journalists and advocates can work together to further communications goals. Skills-building workshops, group activities, role playing, writing exercises; and take-home materials make this interactive!
Ms. Zinzi joined the Guttmacher Institute in October 2006 and is responsible for expanding the Institute’s work to new and existing audiences, coordinating conference activities, and initiating marketing opportunities. She received her M.S. in Mass Communication from Boston University, and her B.A in Communication from the University of Delaware.
Ms. Wind joined the Guttmacher Institute in April 2001, handling domestic media relations, and public education resource development and dissemination around the Institute’s publications and periodicals. She received her M.A. in public policy and administration from Columbia University, and her M.S. in social work from Columbia University.